Senior marketing leadership, without the full-time hire.
20 years building and running digital marketing and eCommerce for brands like ALASTIN Skincare, Too Faced Cosmetics, and Obagi Medical. Now available for fractional and project-based leadership across beauty, wellness, healthcare, and education.
Why Alexis
Twenty years of marketing leadership, on both sides of the table.
Most consultants hand you a deck. I've spent 20 years building and running the programs myself — hiring the team, standing up the systems, owning the number. That's the difference between advice and leadership: I know what breaks when a plan meets the real world, with deadlines, budgets, and evolving consumer behaviors.
My work spans eCommerce strategy, CRM and lifecycle marketing, SEO and AI search visibility, and paid media — plus the AI adoption question every marketing team is working through right now. I've led it in-house as a VP of Marketing and Digital Marketing Director, and I've led it as an outside partner. Both matter: one keeps me honest about what leadership actually requires, the other means I can step into your business without a ramp-up period.
Marketing leadership, built around what your business needs right now.
Fractional Marketing Leadership
CMO-level strategy and team leadership, sized to what your business needs right now.
eCommerce & Digital Transformation
Platform, UX, and conversion work that turns your websites and owned properties into real growth channels.
CRM & Lifecycle Marketing
Email, SMS, and communication systems that keep working after the first send — automations, flows, and thoughtful communication journeys.
SEO & AI Search Optimization
Getting found in Google search and in AI answers from tools like ChatGPT and Perplexity.
Paid Media & Growth
Media programs measured against CAC, LTV, and margin — the numbers that decide whether a program keeps running.
AI Adoption for Marketing Teams
Practical AI workflows and training built around how your team already works.
Where the experience runs deepest.
Beauty & Wellness
Where I've spent most of my career — skincare, supplements, and beauty brands scaling direct-to-consumer, including ALASTIN Skincare, Too Faced Cosmetics, and LifeSeasons.
Healthcare & Pharmaceutical
Physician-dispensed and pharma-adjacent brands, including skinbetter science and Obagi Medical, where compliance and brand trust matter as much as growth.
Results from brands you'd recognize.
People who've hired me, hire me again.
Every client who has brought me on has brought me back for a second engagement — the track record I'm most proud of.
What truly sets Alexis apart is her ability to build structure around complex initiatives. She doesn't just develop smart digital strategies; she ensures they are backed by thoughtful systems, clear KPIs, and the right processes to track performance and optimize along the way.
Michelle Stringer — L'Oreal
Alexis is a sharp and decisive digital strategist who is able to cut through the clutter and focus on the key initiatives that will build her brand. It's a joy to work with her because her team gets to work on cutting edge, complex projects that challenge and make them better.
Ben Currie — GA Communication Group
As pharma marketers, our team needed better ways to adapt highly regulated messaging for social platforms, and her expertise helped us build smart, strategic content that works. She's a true team player and sharp strategist, always suggesting ways to keep us ahead of the curve with fresh trends and ideas.
Amy Gibb Densmore — Core-Rx Communications
Alexis has a very rare skill set that is extremely valuable for any company that is seriously wanting to grow their eCommerce business. She took LifeSeasons from no digital presence to a thriving and rapidly growing eCommerce business within 6 months.
Darrin Peterson — LifeSeasons
We initially hired Alexis as a temporary contractor for six months, but were fortunate to continue working with her for almost three years. She joined our marketing team during a critical time and jumped right into our fast-paced environment. On top of being extremely organized, Alexis is a strategic thinker who is very passionate about her work.
Erin Christman — skinbetter science
Alexis quickly became an integral part of the ALASTIN marketing team at a time when we were just getting started with digital marketing and eCommerce. She was focused on establishing goals and benchmarks and providing metrics to support exceeding our expectations.
Wendy Johnson — ALASTIN Skincare
Marketing leadership for the AI era
AI is changing how people discover and learn about brands and products, how teams operate, and how marketing gets measured. I help marketing teams adopt AI tools and workflows without losing the strategic thinking that makes marketing work in the first place — plus SEO and AEO practices built for how AI answer engines surface brands today.
Let's talk about what your marketing needs right now.
Fractional leadership, a specific project, or a second opinion on what isn't working — reach out.
Email hello@marketingbyalexis.com